Textbook Makers: A History of American Studio Craft by Janet Koplos and Bruce Metcalf
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Chapter 5: 1930 - 1939 Industrial Design vs. Handicraft

Chapter 5 Learning Objectives

After studying this chapter, students should be able to:

  • Discuss the impact of the Great Depression on American craft
  • Trace the impact of the Works Progress Administration on 1930s craft
  • Explain the rise of the Machine Age
  • Define Industrial Design
  • Identify and explain the fallout of old techniques and processes in various craft media, and the rise of experimentation and new technologies within others
  • Explain the changing role in university and alternative craft curricula and its impact on both education and consumerism
  • Contextualize the influence of the Bauhaus system and the development of industrial design on crafts in the 1930s.
  • Explain how new materials and technologies influenced some media in design and appearance.
  • Discuss how artists were being challenged by and adapted to industry, especially through the growth of industrial design.
  • Explain the indirect impact of the political and economic circumstances of the 1930s on the arts.

Chapter 5 Resource Lists

Here you will find useful reference lists associated with Chapter 5. Scroll down to view all resources, or select from the following to go directly to any category:

SUPPLEMENTARY READING (Chapter 5)

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CERAMISTS (Chapter 5)

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FIBER AND TEXTILE ARTISTS (Chapter 5)

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GLASS ARTISTS (Chapter 5)

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METALSMITHS AND JEWELRY MAKERS (Chapter 5)

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WOODWORKERS AND FURNITURE DESIGNERS (Chapter 5)

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ARCHITECTS AND DESIGNERS (Chapter 5)

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BUSINESS AND GALLERY OWNERS (Chapter 5)

  • Hall Clovis
  • Frances Louisa Goodrich
  • Arthur Amory Houghton, Jr.
  • Russell Vernon Hunter
  • Ralph M. Pearson
  • Frank Staples

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EDUCATORS (Chapter 5)

  • George Booth
  • John Andrew Rice

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MUSIC & PERFORMANCE ARTS (Chapter 5)

  • Josephine Baker

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PAINTERS, PHOTOGRAPHERS & SCULPTORS (Chapter 5)

  • Jean Cocteau
  • Salvador Dalí
  • Alberto Giacometti
  • Rockwell Kent
  • Geza Maroti
  • Carl Milles
  • Augusta Savage
  • Lorado Taft

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PATRONS (Chapter 5)

  • Mrs. Randolph Coolidge
  • Marie Cuttoli
  • Julia Hoffman
  • Eleanor Steel Reece
  • John D. Rockefeller, Jr.

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SCHOLARS, LEADERS, CURATORS, WRITERS & CRITICS (Chapter 5)

  • Mary Austin
  • Alfred H. Barr, Jr.
  • Don Blanding
  • Edgar Lee Hewett
  • Philip Johnson
  • William Morris
  • Lewis Mumford
  • Jesse Nusbaum
  • Anna Wetherill Olmsted
  • Herbert Read
  • William Zorach

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EVENTS (Chapter 5)

  • Century of Progress Exposition
  • Ceramic National exhibitions
  • Craftsman's Fair
  • Eaton, Allen: Arts and Crafts of the Homelands exhibition
  • Federal Art Project (FAP)
  • GI Bill: and craft education
  • Golden Gate International Exposition, San Francisco (1939)
  • Great Depression
  • New York world's fair (1939@-40)
  • Panama-Pacific International Exposition, San Francisco (1915)
  • Paris Exposition of 1925
  • Paris Exposition of 1937
  • U.S. Department of Agriculture: Rural Arts Exhibition
  • Worcester Art Museum: Contemporary New England Handicrafts exhibition
  • World War II

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INSTITUTIONS & ORGANIZATIONS (Chapter 5)

  • Alfred University, College of Ceramics
  • American Academy in Rome
  • American Ceramics Society
  • American Federation of the Arts (AFA)
  • American Handcraft Council
  • Appalachian School
  • Art Institute of Chicago
  • Berea College
  • Black Mountain College
  • Blue Ridge Mountains Group
  • Carnegie Institute of Technology
  • Chicago School of Design
  • Civil Works Administration (CWA)
  • Civilian Conservation Corps
  • Cleveland Institute of Art
  • Cleveland Museum
  • Cleveland Print Makers with Chapter Illustrations
  • Cleveland School of Art
  • Cooper Union
  • Corcoran Gallery of Art
  • Cranbrook Academy of Art
  • Crow House
  • Crow Island School
  • Design Laboratory
  • Detroit Society of Arts and Crafts
  • Greenwich House settlement
  • Harlem Community Art Center
  • Howard University
  • Hull-House
  • Illinois Institute of Technology
  • Kunstgewerbeschule
  • League of New Hampshire Arts and Crafts (League of New Hampshire Craftsmen)
  • Los Angeles County Museum of Art
  • Museum of Contemporary Crafts
  • Museum of Modern Art (MoMA)
  • National Forest Service
  • New Age Group
  • New England Guild
  • New York Ceramics Society
  • New York University
  • Newark Museum
  • Ohio State University
  • Oregon College of Art and Craft
  • Penland School of Handicrafts
  • Pratt Institute
  • Public Works of Art Project (PWAP)
  • Rhode Island School of Design
  • Rockefeller Foundation
  • Rollins College
  • Roswell Museum
  • Royal College of Art, London
  • Russell Sage Foundation
  • School of Ceramic Engineering, Rutgers
  • Society of Arts and Crafts, Boston (SACB)
  • Southern Highlands Handicraft Guild
  • Spanish Colonial Arts Society
  • Syracuse Museum
  • U.S. Department of Labor, Women's Bureau
  • University of Southern California
  • Victoria and Albert Museum
  • Weavers of Rabun
  • Wharton Esherick Museum
  • Whitney Museum of American Art
  • Whitney Studio club
  • Wiener Werkstätte
  • Works Progress Administration (WPA)

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BUSINESSES (Chapter 5)

  • Allanstand Cottage Industries
  • Bigelow-Sanford
  • Brayton-Laguna
  • California potteries
  • Catalina Pottery
  • Chase Copper and Brass
  • Contempora, Inc.
  • Corning Glass Works
  • Cowan Pottery Studio
  • Crawford Shops
  • Department stores
  • Dobeckmun Company
  • DuPont
  • Gladding, McBean & Company
  • Goodall Fabrics, Inc.
  • Hall China
  • Herman Miller, Inc.
  • Homer Laughlin China Company
  • J.A. Bauer Pottery
  • Jugtown Pottery
  • Lloyd Manufacturing Co.
  • Metlox Potteries
  • Nessen Lighting
  • Penland Weavers and Potters
  • Rabun Studios
  • Revere Copper and Brass Company
  • Roycroft
  • Salem China
  • Sandwich Home Industries
  • Southern Highlanders, Inc.
  • Steuben Glass Works
  • Steubenville Pottery
  • Tiffany & Co.
  • Vernon Kilns
  • Walt Disney Studios

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LOCATIONS (Chapter 5)

  • Palace of the Governors, Santa Fe
  • Rockefeller Center
  • Timberline Lodge

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PUBLICATIONS (Chapter 5)

  • Albers, Josef, Philip Johnson, and Alfred H. Barr Jr.: cover of Museum of Modern Art Machine Art Exhibition Catalogue
  • American Magazine of Art
  • Barr, Alfred H., Jr., Philip Johnson, and Josef Albers: cover of Museum of Modern Art Machine Art Exhibition Catalogue
  • Design magazine
  • Eaton, Allen: Handicrafts of the Southern Highlands, Handicrafts of New England, Immigrant Gifts to American Life
  • Frazier Winter, Thelma: The Art and Craft of Ceramic Sculpture
  • Hambidge, Jay: Dynamic Symmetry
  • Hitchcock, Henry-Russell, Jr.: Modern Architecture
  • Johnson, Philip, Josef Albers, and Alfred H. Barr Jr.: cover of Museum of Modern Art Machine Art Exhibition Catalogue
  • Le Corbusier: Vers une architecture
  • Loos, Adolf: Ornament and Crime
  • Metropolitan Museum of Art Bulletin
  • Popular Mechanics
  • The Handcrafter magazine
  • The Weaver magazine

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STYLES & MOVEMENTS (Chapter 5)

  • Abstraction
  • American Limoges
  • American Scene painting
  • Art deco
  • Art glass
  • Art pottery
  • Arts and Crafts movement
  • Bauhaus
  • Biomorphism
  • Costume jewelry
  • Cubism
  • English Arts and Crafts
  • Gothic style
  • Handwork
  • Industrial design
  • Industrialization
  • International Style
  • Jazz music
  • Manual-training movement
  • Mass production
  • Neoclassicism
  • Santa Fe style
  • Settlement houses
  • Social realism
  • Southern Highlands craft revival
  • Spanish colonial style
  • Studio pottery
  • Surrealism
  • Tourism
  • Women's Movement

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